The Coach's Critical Error? Taking On The Executives and the Unassailable Executive Class

Itbecame clear Ruben Amorim endured a loss to Grimsby. Survive a decisive continental showpiece against one of the worst Tottenham teams for many years. He could survive losing at home against West Ham and Wolves, finishing 15th, an unwavering system, laying waste to some of the club’s most promising homegrown talent, a poor winning percentage, labeling his team the poorest in Manchester United history. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to tango. If you challenge Jason Wilcox, you had better succeed.

Unfortunately, similar to numerous top-flight defender in Blackburn’s championship 1994-95 season, Amorim came at Jason Wilcox and appears to have missed. The most distracted of readers can see the paradoxical situation: a coach who frequently berated his squad for losing one-on-one duels succumbing when confronted by the intense pressure and formidable presence of one of the Premier League’s most feared sporting directors.

In truth, this whole painful saga seems to paint the director in a different perspective. Perhaps it might have been tempting, given his nine months of experience at Southampton, to regard Jason Wilcox as little more than a functionary within the club's structure: a man who owed his position as much to his close relationship with his former boss a fellow executive as any demonstrable skill. How mistaken everyone was. In brilliantly outmanoeuvring the club's celebrated head coach, just as he bested the hapless a previous executive before him, he has demonstrated to be among the sport’s true generals: a strategic mind that the club's competitors will now be justifiably concerned.

A Tactical Clash Over System & Ideology

To illustrate, this was the director who having been part of the hierarchy that appointed the 3-4-3 fundamentalist Amorim originally, was instrumental in attempting to convince him to ditch his beloved formation. Unsurprisingly, these entreaties faced pushback. But perhaps these judgements hold greater authority when issued by a man of a man the unimpeachable soccer background of Jason Wilcox, holder of international appearances and a contributor to a championship team from 31 years ago.

Maybe eventually Jason Wilcox might agree to explain his thought processes to the rest of us. Perhaps at some point questions may arise regarding why the coach is walking away with full compensation, with no penalty clause activated. The director speaks rarely publicly, for excellent reasons. The real thinkers of this sport – men like him – function on a plane exceeding our mundane comprehension. Were he to speak, most likely all we would hear is a series of high-frequency signals and complex calculations. Wanting is not equivalent to being ready to receive.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

An Ultimate Authority In the Throne

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. The director is, after all, simply carrying out the directives of his ultimate superior Sir Jim Ratcliffe, who in private has emphasized his desire for a back four. It is reported, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for United to adopt data science and analytics. According to ESPN, in an executive meeting early in his investment, he declared that the team's approach to football “will be determined in this room”.

After all, Sir Jim is an expert in this technical football matters, leveraging his background in petrochemicals and yachting. Most importantly he remains incredibly rich, and it is known, the wealthy are superior: more insightful, more wise, strategically brilliant, fundamentally superior. Whom else could one trust to manage a strategic plan of austerity, the construction of a modern arena that appears similar to someone’s leftover knitting, the signing of a new striker?

A Modern Football Hierarchy: Executives Above Coaches

This is a trend we are increasingly seeing in top-tier football. For decades, teams mistakenly entrusted major sporting choices to low-level employees like managers, scouts – even footballers. Perhaps it was once possible for an up-and-coming, innovative manager with ideas and drive to go into an organization and implement their plan supported to fruition. Yet how many companies have these guys set up? How many large-scale layoffs have they managed? Far preferable to place genuine authority where it belongs: the executive class, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to determine the strategy in the boardroom and hire someone who can tailor their methods accordingly. If coaches were formerly chefs, they are now more akin to Deliveroo drivers: not really responsible for the product, but still ultimately answerable should it be delivered poorly or leaks out to meet standards.

In the meantime, a coach's role has become less about defining the vision and more about marketing it: the front-facing representative on the front desk, the public face of an organisation they have minimal power to influence. Enzo Maresca leads a team of literal children into the Champions League and wins two medium-sized trophies, and effectively gets sacked for speaking out. A manager at Celtic sees his standing damaged while those individuals who appointed him continue to make errors indefinitely.

A Modern Corporate Game: Accountability for the Few

And possibly in a small way this represents neoliberalism at work: the elevation of a gilded overclass who are infallible, whose choices remain sacrosanct, whose mistakes can invariably be resolved by sacking without justification. Appoint the system coach only to dismiss him for playing excessively 3-4-3. Hire the project manager and later bin him for taking too long. And above all show gratitude; for your modest season ticket price rises, for your new player acquisitions, for the reality that the adults – however well qualified – are in charge.

Morgan Johnson
Morgan Johnson

Maya Chen is a gaming technology analyst with over a decade of experience covering slot machine innovations and industry developments.